Today marks the best and most emote-tional holiday of the year for digital marketers and social media managers: World Emoji Day. Since 2016, the marketing world has embraced emoji at an amazing rate; emoji usage in marketing messages has increased at an annual growth rate of over 775 percent. Further than that, 76 percent of […]
Beginning in March 2018, Instagram adjusted its comment algorithm to change whose comments you’re most likely to be seen. The short explanation: celebrities and influencers win. A more corporate explanation from a company representative is that the algorithm surfaces comments from “larger accounts to prioritize the interactions most relevant to you.” In other words, the people […]
Facebook’s Safety Check feature has become increasingly important as people learn what it is and how it’s used. The feature allows users to ‘check in’ and post the information to their timeline that they are safe during a disaster or tragic event. This can provide emotional relief to many who are worried and especially those […]
As an event professional that’s also a parent, we know you worry about your children online, and for good reason. The internet can be a scary place, especially for teenagers. Fortunately, Instagram has provided a helpful guide for parents to support their teens online. Instagram has a minimum age: Instagram users have to be 13 […]
We’ve put together our must-see education session line up for The Special Event Conference and Tradeshow next week in New Orleans! If you’re attending TSE 2018, with 5,000+ other event professionals, consider attending the below sessions being given by some of our dearest friends, who also happen to be some of the top professionals in the special events industry! List in order by day/time […]
We’re headed to the The Special Event (TSE) Conference again, and this year it’s happening in New Orleans! Produced by Penton Publishing and Special Events, this not to miss events industry conference runs January 30 through February 1 at the Ernest N. Morial Convention Center. This year TSE will bring over 5,000 attendees together at the event industry’s largest conference. Event professionals and event companies will come together […]
It’s true, we kicked off 2018 with a new addition to our team…Atlanta event professional, Ashton White! If you’ve worked in events in any capacity in the Southeast you’ve most likely had the pleasure of working at some point with Ashton. From catering to rentals and sales to management, Ashton has well-rounded expertise in the special events […]
It’s the time of year when Instagrammers began reminiscing as they use a website called 2017 Best Nine to generate grids of their most popular Instagram posts of the year. We love this tradition of looking back on the highlights of the year, and if Instagram created their ‘Best Nine’ we think it would be pretty impressive. In 2017 their continual development proved that they are in the social media […]
The holidays can be very hectic for event professionals. Balancing all the work of planning events for customers, with the push and pull of a personal schedule can become overwhelming, and take the joy right out of the holidays. Here are a few tips that may help you reduce some of this stress, and allow you to find time for yourself. […]
A picture speaks a thousand words, and no picture says more than the selfie. In a world where written content is increasingly scanned and skipped, pictures dominate various platforms. The power of the selfie lies in its ability to build connections between those in front of the camera and those viewing the pictures. This power […]
There are countless events that take place everyday where photography is a must. Whether it’s a wedding, sporting event, race, or graduation ceremony, the memories made are always cherished. However, there are always challenges to capturing every moment on film. On the ground, photographers face an endless barrage of obstacles. From people and other objects […]
In the past 25 years, the special event services industry has undergone a radical shift: now more than ever, people are shopping online for the event services they need (catering, venue rental, linens, equipment rentals, etc). Recent studies show that more than 40% of all industry purchases are completed via a phone, laptop, or other internet-ready […]
