The selfie as we know it finds its origin in social media sites like Myspace and Facebook. These personal profiles not only required a self-image, they promoted continuous updates. In a time where blogs reigned, social media sites thrived on alternative ways to promote ourselves and share our feelings with the world.

While written content describes a writer’s opinion of an event, a photograph captures an event for personal interpretation. The selfie takes photos from events like weddings, conferences, festivals and more a step further by giving viewers an inside look at how the photographer feels about participating in the event. If a photo speaks a thousand words, the selfie speaks a million.

Humans are hard-wired to read faces and interpret expressions. A smirk, side-eye, or duck lips-these unique expressions tell a greater, more interesting story than the conventional, staged grin. Selfies allow us to express ourselves and our views in their truest form. Where other types of pictures require us to get it right in the first few shots (or risk a frustrated photographer), the selfie-taker excels in the art of perfection, taking multiple shots until they’ve perfectly captured the moment in the exact way they’d like to share it. And those viewing selfies appreciate the care taken to frame and share the occasion. Selfies are the most popular photo genre, and they help create a connection between those taking pictures and those viewing them. There’s hardly a better way to engage people while making a deeply personal connection.

If you find you need help building your company’s brand using a variety of methods, including the selfie, contact us. Find out how EventCurious’ services help special event companies across the United States share their story with the world.