Four Signs That Your Special Events Company Needs Social Media Management
To some, social media marketing can be elusive concepts. When you’re planning and organizing events or selling your services for events, you may not have the time and resources to also manage your company’s social media efforts. Our team at EventCurious shares four signs to look out for when you’re trying to decide whether or not you should outsource these efforts.
1. You Notice You’re Using Outdated Marketing Initiatives
If you’ve been focusing your budget and efforts on print, radio, or even television ads, you might be noticing they aren’t as effective in turning your target market into consumers. If you find that your budget is being used up quickly on campaigns that aren’t working, it makes sense to invest in new forms of marketing, like social media and digital marketing campaigns which get your message (story) direct to the buyer.
2. A Lack of Time & Expertise
When using social media as a marketing tool, it helps to have expertise and an ability to commit time to the effort. When your employees are busy working on making your company run, they may not also have the time to learn and use social media to its fullest capacity. In this case, outsourcing your social media management needs will help you use your employee’s time more effectively. You’ll be able to spend more time doing what makes your company revenue without having to worry about whether or not your social media is current and working.
3. Sales Are Dropping
Customer sales are crucial for the future growth of your company. Investing in social media marketing can help you reach new areas of your target market. If your sales have plateaued, digital marketing will allow your business to connect with new groups of individuals, and work to turn new leads into sales.
4. Low Brand Awareness
Brand awareness is the glue that holds your special events company together. If your target market doesn’t realize that your company is an option, they’ll never know to try you out. Having a strong social media presence, that is managed consistently and effectively, will let you spread information about your services in a cost-effective way. It also allows you to tell your company’s story to a wider audience – driving more of your ‘ideal’ customers into your team’s sales funnels.
If you’re noticing that you just aren’t getting the returns you want from organic sales, networking efforts and the marketing you’re managing in-house, then it’s a smart idea to outsource your social media management and digital marketing initiatives. Spend more time focusing on what makes your company run properly, and less time worrying about how to reach a new audience. We encourage you to get curious – CONTACT US and let us dive deep into your digital marketing needs to get the results you want.